case study
Experiential Marketing
Case study for the Bonne Maman INTENSE fruit spreads
mission
Over the years, Bonne Maman has become the market's leading brand in France and the number one import brand of jellies and jams in several countries. The success of Bonne Maman is based on a wide range of high quality products and know-how.
Dispatch and manage a team of trained brand ambassadors in 53 stores to sample new products while sharing key messaging across the province of Quebec.
challenge
Pushing product sales, brand recognition and encouraging repurchase are the main objectives. By standing out from other samplings with a modern and colourful kiosk, a banner over 6 feet high and ambassadors rigorously trained in sales techniques as well as product knowledge, we make sure consumers retain key messaging while strengthening the bond with distributors.
Through constant communication with grocery stores paired with a friendly approach and unquestionable results, the relationship between Bonne Maman and targeted grocery stores will only get stronger over time. Keeping brand ambassadors accountable with innovative techniques, positive reinforcement, learning strategies, team spirit and incentives is also essential in the success of such a program.
results
8500
Over 8500 samples distributed
And more than 16 000 consumer interactions
92
An average of 92 sales per sampling
In 53 different stores
50.7%
A 50.7% conversion
rate
And a total of 4424
products sold
testimony
Paul Tanguay
St-Hubert Détail - Meilleures Marques Ltée - Maître Saladier Inc.
Commercial Strategies Coordinator
"We've worked with Pickle on multiple programs ranging from in-store samplings to trade shows over the last 4 years. They always bring new ideas and creative strategy to the table while surpassing expectations during execution every time. We're very happy to have them on our team and can't wait to work with them on many more projects in the future."
