Experiential Marketing
Case study for the St-Hubert
range of sauces
case study
mission
St-Hubert is a food company in both the restaurant and retail industries. Since they started selling their famous St-Hubert BBQ sauce in grocery stores in 1965, their products have largely diversified. From marinades to seasonings, salads and desserts, they also offer a range of sauces.
Dispatch and manage a team of trained brand ambassadors in 32 stores to sample the new St-Hubert Piri Piri sauce while sharing key messaging across the Quebec province.
challenge
Pushing product sales, brand recognition and encouraging repurchase are the main objectives. By standing out from other samplings with a modern and colourful kiosk, a banner over 6 feet high and ambassadors rigorously trained in sales techniques as well as product knowledge, we make sure consumers retain key messaging while strengthening the bond with distributors.
Through constant communication with grocery stores paired with a friendly approach and unquestionable results, the relationship between the client and targeted grocery stores will only get stronger over time. Keeping brand ambassadors accountable with innovative techniques, positive reinforcement, learning strategies, team spirit and incentives is also essential in the success of such a program.
results
7875
Over 7875 samples distributed
And more than 14 080 consumer interactions
58
Average of 58 sales per sampling
In 55 different stores
58%
Conversion
Rate of 58%
A total of
3208 products sold
testimony
Paul Tanguay
St-Hubert Détail - Meilleures Marques Ltée - Maître Saladier Inc.
Commercial Strategies Coordinator
"We've worked with Pickle on multiple programs ranging from in-store samplings to trade shows over the last 4 years. They always bring new ideas and creative strategy to the table while surpassing expectations during execution every time. We're very happy to have them on our team and can't wait to work with them on many more projects in the future."
