CASE STUDY
A&W
A&W is a fast-food restaurant chain in Canada, known for its commitment to quality ingredients. The brand’s dedication goes beyond simply serving delicious meals.
"Good food makes good food, but there's more to our story than that. From using compostable packaging to fundraising to support Canadians living with Multiple Sclerosis, we strive to make a positive impact in our community."
A&W continues to innovate in ways that reduce their environmental footprint while creating a positive change in the lives of Canadians. Whether it’s through supporting local initiatives or offering eco-friendly alternatives, they remain focused on building a better, more sustainable future.
- EXPERIENTIAL MARKETING
- MEDIA PRODUCTION
EXPERIENTIAL MARKETING & MORE
MANDATE
In order to launch their new "Brew Bar", A&W needed to create a unique event to showcase the products and versatility of their new offering while collaborating with influencers to create original content.
SOLUTION
Following various discussions and brainstorms, Pickle provided a turn-key service that included the full-on makeover of a Montreal A&W location to host a festive event based around their new Brew Bar. Music, games, public figures and influencers were invited to a fun evening of festivities and content creation. Even the "guy from the ads" showed up to the event!
200
Sample burgers and beverages offered to VIP guests
RESULTS
1000+
Pictures and videos taken during the event
1
Promotional video created for this memorable event
SYHAN MORISSET
TVA Sports & LCN Marketing Advisor
Pickle you are my favorite! My words will never be enough to praise your creativity and quality of work that you have shown for our activations. It is rare to meet such dedicated and trustworthy people. Your work ethic and dedication are admirable and have helped advance the brand's goals. On behalf of the TVA Sports team, thank you and see you soon
Isabella D'Ovidio
Sales and Marketing Director
We've had the pleasure of collaborating with Pickle Creative for just under a year now, and the experience has been nothing short of exceptional. Pickle Creative has become an integral part of our marketing team, and we look forward to continuing this fruitful partnership for many more campaigns to come!
PAUL TANGUAY
Director, Sales Operations Strategy
We've worked with Pickle on multiple programs ranging from in-store samplings to trade shows over the last 4 years. They always bring new ideas and creative strategy to the table while surpassing expectations during execution every time. We're very happy to have them on our team and can't wait to work with them on many more projects in the future.
MAUDE GUAY MARLEAU
Project Manager | Social Media
& Public Relations
It’s always a pleasure to work with Pickle Creative. They adapt easily to our needs and always meet all our requirements, even in a short period of time. Very attentive to detail, the quality of the pictures and videos is always impeccable as is their customer service
PETER VENIERIS
Owner
The team listens actively and is always ready to help with creative new ideas. They've adapted their services to two of my businesses in order to give us top quality photography, great social media management that drives consumers to the restaurants as well as useful marketing advice.
SIMON LALONDE
Partner and General Manager
After about 4 years of working with Pickle, it's hard for me to see us working with anyone else. Their adapted approach has given our business the boost it needed. Their responsiveness and attention to detail allow us to focus on other things with a clear mind.
SIMON CHANG
Simon Chang Concept Inc. Founder
Pickle Creative has a young and dynamic team. Their ideas are creative and they bring a lot of energy to the table. A great experience working with them!''
