CASE STUDY

A&W

A&W is a fast-food restaurant chain in Canada, known for its commitment to quality ingredients. The brand’s dedication goes beyond simply serving delicious meals.

"Good food makes good food, but there's more to our story than that. From using compostable packaging to fundraising to support Canadians living with Multiple Sclerosis, we strive to make a positive impact in our community."

A&W continues to innovate in ways that reduce their environmental footprint while creating a positive change in the lives of Canadians. Whether it’s through supporting local initiatives or offering eco-friendly alternatives, they remain focused on building a better, more sustainable future.

EXPERIENTIAL MARKETING

MEDIA PRODUCTION

EXPERIENTIAL MARKETING

MANDATE

In order to launch their new "Brew Bar", A&W needed to create a unique event to showcase the products and versatility of their new offering while collaborating with influencers to create original content.

SOLUTION

Following various discussions and brainstorms, Pickle provided a turn-key service that included the full-on makeover of a Montreal A&W location to host a festive event based around their new Brew Bar. Music, games, public figures and influencers were invited to a fun evening of festivities and content creation. Even the "guy from the ads" showed up to the event!