CASE STUDY
CORA
Founded in 1987 by Cora Tsouflidou, Cora is a Quebec-based company recognized for its restaurants specializing in breakfasts and brunches. Since its inception, Cora has stood out for its delicious meals and attentive service, attracting a loyal customer base in Quebec.
Over the years, the company has expanded its operations by launching a range of grocery products, including pancakes, waffles, and breakfast mixes. This expansion allows Cora to share its culinary expertise and offer a high-quality experience to its customers, both in its restaurants and at home.
- EXPERIENTIAL MARKETING
EXPERIENTIAL MARKETING
MANDATE
To dispatch and manage a team of trained brand ambassadors in 38 stores to sample the new Cora retail products while sharing key messaging across the Quebec province and increasing sales in targeted retail locations.
SOLUTION
We adapted our tasting program during the pandemic while keeping brand awareness and sales goals in mind. Our ambassadors distributed mini pancake mixes to customers shopping, all while following health guidelines. A whisk was also given to those who purchased the larger format product. Thanks to modern kiosks, a banner over 6 feet tall, and trained ambassadors, we ensured a memorable experience, strengthened our connection with consumers, and contributed to the program's success and customer satisfaction.
RESULTS
12.5K
Samples give for an average of 330 per store
24K
Consumer interactions across 38 stores
1.3K
Products sold in total over a 4 week period
10K
Product flyers handed out to interested clients
RESULTS
12.5K
Samples given for an average of 330 per store
24K
Consumer interactions across 38 stores
1.3K
Products sold in total over a 4 week period
10K
Product flyers handed out to interested clients
SYHAN MORISSET
TVA Sports & LCN Marketing Advisor
Pickle you are my favorite! My words will never be enough to praise your creativity and quality of work that you have shown for our activations. It is rare to meet such dedicated and trustworthy people. Your work ethic and dedication are admirable and have helped advance the brand's goals. On behalf of the TVA Sports team, thank you and see you soon
Isabella D'Ovidio
Sales and Marketing Director
We've had the pleasure of collaborating with Pickle Creative for just under a year now, and the experience has been nothing short of exceptional. Pickle Creative has become an integral part of our marketing team, and we look forward to continuing this fruitful partnership for many more campaigns to come!
PAUL TANGUAY
Director, Sales Operations Strategy
We've worked with Pickle on multiple programs ranging from in-store samplings to trade shows over the last 4 years. They always bring new ideas and creative strategy to the table while surpassing expectations during execution every time. We're very happy to have them on our team and can't wait to work with them on many more projects in the future.
MAUDE GUAY MARLEAU
Project Manager | Social Media
& Public Relations
It’s always a pleasure to work with Pickle Creative. They adapt easily to our needs and always meet all our requirements, even in a short period of time. Very attentive to detail, the quality of the pictures and videos is always impeccable as is their customer service
PETER VENIERIS
Owner
The team listens actively and is always ready to help with creative new ideas. They've adapted their services to two of my businesses in order to give us top quality photography, great social media management that drives consumers to the restaurants as well as useful marketing advice.
SIMON LALONDE
Partner and General Manager
After about 4 years of working with Pickle, it's hard for me to see us working with anyone else. Their adapted approach has given our business the boost it needed. Their responsiveness and attention to detail allow us to focus on other things with a clear mind.
SIMON CHANG
Simon Chang Concept Inc. Founder
Pickle Creative has a young and dynamic team. Their ideas are creative and they bring a lot of energy to the table. A great experience working with them!''
