CASE STUDY

CORA

Founded in 1987 by Cora Tsouflidou, Cora is a Quebec-based company recognized for its restaurants specializing in breakfasts and brunches. Since its inception, Cora has stood out for its delicious meals and attentive service, attracting a loyal customer base in Quebec.

Over the years, the company has expanded its operations by launching a range of grocery products, including pancakes, waffles, and breakfast mixes. This expansion allows Cora to share its culinary expertise and offer a high-quality experience to its customers, both in its restaurants and at home.

EXPERIENTIAL MARKETING

ST-HUBERT

Experiential marketing

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EXPERIENTIAL MARKETING

MANDATE

To dispatch and manage a team of trained brand ambassadors in 38 stores to sample the new Cora retail products while sharing key messaging across the Quebec province and increasing sales in targeted retail locations.

SOLUTION

We adapted our tasting program during the pandemic while keeping brand awareness and sales goals in mind. Our ambassadors distributed mini pancake mixes to customers shopping, all while following health guidelines. A whisk was also given to those who purchased the larger format product. Thanks to modern kiosks, a banner over 6 feet tall, and trained ambassadors, we ensured a memorable experience, strengthened our connection with consumers, and contributed to the program's success and customer satisfaction.