Experiential Marketing
Case study for the Cora Crepe Mixes
case study
mission
Cora restaurants are committed to promoting the importance of breakfast. They serve colourful dishes filled with creativity to create a memorable nutritious experience each morning in a warm family atmosphere. Today, Cora has over 125 restaurants across Canada!
Recently, they launched a new line of products available in grocery stores.
Dispatch and manage a team of trained brand ambassadors in 38 stores to sample the new Cora Crepe Mix while sharing key messaging across the Quebec province.
challenge
Pushing product sales, brand recognition and encouraging repurchase are the main objectives. By standing out from other samplings with a modern and colourful kiosk, a banner over 6 feet high and ambassadors rigorously trained in sales techniques as well as product knowledge, we make sure consumers retain key messaging while strengthening the bond with distributors.
Through constant communication with grocery stores paired with a friendly approach and unquestionable results, the relationship between the client and targeted grocery stores will only get stronger over time. Keeping brand ambassadors accountable with innovative techniques, positive reinforcement, learning strategies, team spirit and incentives are also essential in the success of such a program.
results
12 400
Over 12 400 samples distributed
For an average of 330 per store
10 000
Product flyers distributed
And over 24 000 impressions
1 235
Products sold over 4 weeks
In 38 stores across the Quebec province
testimony
Paul Tanguay
St-Hubert Détail - Meilleures Marques Ltée - Maître Saladier Inc.
Commercial Strategies Coordinator
"We've worked with Pickle on multiple programs ranging from in-store samplings to trade shows over the last 4 years. They always bring new ideas and creative strategy to the table while surpassing expectations during execution every time. We're very happy to have them on our team and can't wait to work with them on many more projects in the future."
