CASE STUDY
FIREBARNS
Firebarns is a Canadian brand known for its bold and authentic hot sauces, BBQ sauces, spices, condiments, and a Bloody Caesar line, all manufactured in their production plant on the south shore of Quebec City. Passionate about creating high-quality products, Firebarns uses exceptional ingredients, including several hundred tons of peppers grown on Quebec soil each year. The brand blends bold flavors to craft sauces that deliver intense, flavorful heat to any dish. Committed to innovation, Firebarns offers products that cater to spice lovers, ranging from hot sauces to BBQ sauces and seasoning blends.
Whether you're grilling, cooking, or spicing up your favorite dishes, Firebarns ensures a delicious and memorable flavor experience in every bottle!
- EXPERIENTIAL MARKETING
EXPERIENTIAL MARKETING
MANDATE
To dispatch and manage a team of trained brand ambassadors in 48 stores to sample Firebarns BBQ and hot sauces along side St-Hubert chicken strips while sharing key messaging across the Quebec province and increasing sales in targeted retail locations.
SOLUTION
While keeping in mind our goals to drive sales, boost brand recognition, and encourage repeat purchases, we've created a fun, summer-inspired kiosk, complete with faux grass and a BBQ vibe, to stand out from other samplings. With a 6-foot banner and expert ambassadors trained in sales and product knowledge, we ensured consumers remember our message while strengthening ties with distributors.
7K
Samples distributed over 6 weeks
RESULTS
27K
Meaningful consumer impressions
2.3K
Sales for an average of 50 per sampling
35%
Conversion rate meaning over 1/3 samples was a sale
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SYHAN MORISSET
TVA Sports & LCN Marketing Advisor
Pickle you are my favorite! My words will never be enough to praise your creativity and quality of work that you have shown for our activations. It is rare to meet such dedicated and trustworthy people. Your work ethic and dedication are admirable and have helped advance the brand's goals. On behalf of the TVA Sports team, thank you and see you soon
Isabella D'Ovidio
Sales and Marketing Director
We've had the pleasure of collaborating with Pickle Creative for just under a year now, and the experience has been nothing short of exceptional. Pickle Creative has become an integral part of our marketing team, and we look forward to continuing this fruitful partnership for many more campaigns to come!
PAUL TANGUAY
Director, Sales Operations Strategy
We've worked with Pickle on multiple programs ranging from in-store samplings to trade shows over the last 4 years. They always bring new ideas and creative strategy to the table while surpassing expectations during execution every time. We're very happy to have them on our team and can't wait to work with them on many more projects in the future.
MAUDE GUAY MARLEAU
Project Manager | Social Media
& Public Relations
It’s always a pleasure to work with Pickle Creative. They adapt easily to our needs and always meet all our requirements, even in a short period of time. Very attentive to detail, the quality of the pictures and videos is always impeccable as is their customer service
PETER VENIERIS
Owner
The team listens actively and is always ready to help with creative new ideas. They've adapted their services to two of my businesses in order to give us top quality photography, great social media management that drives consumers to the restaurants as well as useful marketing advice.
SIMON LALONDE
Partner and General Manager
After about 4 years of working with Pickle, it's hard for me to see us working with anyone else. Their adapted approach has given our business the boost it needed. Their responsiveness and attention to detail allow us to focus on other things with a clear mind.
SIMON CHANG
Simon Chang Concept Inc. Founder
Pickle Creative has a young and dynamic team. Their ideas are creative and they bring a lot of energy to the table. A great experience working with them!''
