CASE STUDY
FIREBARNS
Firebarns is a Canadian brand known for its bold and authentic hot sauces, BBQ sauces, spices, condiments, and a Bloody Caesar line, all manufactured in their production plant on the south shore of Quebec City. Passionate about creating high-quality products, Firebarns uses exceptional ingredients, including several hundred tons of peppers grown on Quebec soil each year. The brand blends bold flavors to craft sauces that deliver intense, flavorful heat to any dish. Committed to innovation, Firebarns offers products that cater to spice lovers, ranging from hot sauces to BBQ sauces and seasoning blends.
Whether you're grilling, cooking, or spicing up your favorite dishes, Firebarns ensures a delicious and memorable flavor experience in every bottle!
EXPERIENTIAL MARKETING
Mandate
To dispatch and manage a team of trained brand ambassadors in 48 stores to sample Firebarns BBQ and hot sauces along side St-Hubert chicken strips while sharing key messaging across the Quebec province and increasing sales in targeted retail locations.
Solution
While keeping in mind our goals to drive sales, boost brand recognition, and encourage repeat purchases, we've created a fun, summer-inspired kiosk, complete with faux grass and a BBQ vibe, to stand out from other samplings. With a 6-foot banner and expert ambassadors trained in sales and product knowledge, we ensured consumers remember our message while strengthening ties with distributors.
OTHER PROJECTS
RESULTS
8.5K
Samples distributed over 6 weeks
25K
Meaningful consumer interactions
3.2K
Sales in total for an average of 58 per activation
37%
Conversion rate meaning over 1/3 samples was a sale
CONTACT
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