CASE STUDY
ST-HUBERT
St-Hubert is a versatile food company that stands out in both the restaurant and retail sectors. Since 1965, when it launched its famous BBQ sauce in grocery stores, the brand has diversified its offerings to meet the varied needs of its consumers.
Today, St-Hubert offers much more than its iconic products: sauces, seasonings, soups, salads, desserts, and even a range of frozen chicken products. Its commitment to quality and innovation ensures it remains an essential reference, providing delicious products that enrich the culinary experience for families across Canada.
- EXPERIENTIAL MARKETING
CHICKEN STRIPS
MANDATE
To dispatch and manage a team of trained brand ambassadors in 55 stores to sample the new St-Hubert frozen chicken products while sharing key messaging across the Quebec province and increasing sales in targeted retail locations.
SOLUTION
Thanks to a modern kiosk and ambassadors trained in sales techniques and product knowledge, we strengthened relationships with distributors. The ambassadors cooked chicken strips, served them to passing customers with a dipping sauce, and used innovative techniques and incentives to maximize the program’s impact. The main objective, which was to boost sales, increase brand awareness, and encourage repurchase, was fully achieved.
8.5K
Samples distributed over 6 weeks
RESULTS
25K
Meaningful consumer interactions
3.2K
Sales in total for an average of 58 per activation
37%
Conversion rate meaning over 1/3 samples
was a sale
CASE STUDY
ST-HUBERT
IN COVID
St-Hubert is a well-known food company that stands out in both the restaurant and retail sectors. Since 1965, when it first introduced its famous BBQ sauce in grocery stores, the brand has diversified its offerings to meet the varied needs of its customers.
Today, the company also offers a range of flavorful sauces, including its popular Piri Piri sauce, which appeals to lovers of bold and spicy flavors. In addition to sauces, the company provides seasonings, soups, salads, and desserts, while continuing to innovate and offer products that enhance the culinary experience for Canadian families.
- EXPERIENTIAL MARKETING
PIRI-PIRI SAUCE
MANDATE
To dispatch and manage a team of trained brand ambassadors in 32 stores to sample the new St-Hubert Piri Piri sauce while sharing key messaging across the Quebec province and increasing sales in targeted retail locations.
To create a formula that respected social distancing guidelines during Covid-19 times of crisis while representing the brand flawlessly.
SOLUTION
The main objective is to boost sales, enhance brand recognition, and encourage repurchase. With a modern kiosk, ambassadors trained in sales techniques and product knowledge, while maintaining social distancing, we ensure key messages are retained and strengthen ties with distributors. The success of the program also relies on motivated ambassadors, driven by innovative techniques, positive reinforcement, and incentives.
8K
Full-size samples distributed over 6 weeks
RESULTS
18K
Meaningful consumer interactions
32
Successful covid-friendly activations
SYHAN MORISSET
TVA Sports & LCN Marketing Advisor
Pickle you are my favorite! My words will never be enough to praise your creativity and quality of work that you have shown for our activations. It is rare to meet such dedicated and trustworthy people. Your work ethic and dedication are admirable and have helped advance the brand's goals. On behalf of the TVA Sports team, thank you and see you soon
Isabella D'Ovidio
Sales and Marketing Director
We've had the pleasure of collaborating with Pickle Creative for just under a year now, and the experience has been nothing short of exceptional. Pickle Creative has become an integral part of our marketing team, and we look forward to continuing this fruitful partnership for many more campaigns to come!
PAUL TANGUAY
Director, Sales Operations Strategy
We've worked with Pickle on multiple programs ranging from in-store samplings to trade shows over the last 4 years. They always bring new ideas and creative strategy to the table while surpassing expectations during execution every time. We're very happy to have them on our team and can't wait to work with them on many more projects in the future.
MAUDE GUAY MARLEAU
Project Manager | Social Media
& Public Relations
It’s always a pleasure to work with Pickle Creative. They adapt easily to our needs and always meet all our requirements, even in a short period of time. Very attentive to detail, the quality of the pictures and videos is always impeccable as is their customer service
PETER VENIERIS
Owner
The team listens actively and is always ready to help with creative new ideas. They've adapted their services to two of my businesses in order to give us top quality photography, great social media management that drives consumers to the restaurants as well as useful marketing advice.
SIMON LALONDE
Partner and General Manager
After about 4 years of working with Pickle, it's hard for me to see us working with anyone else. Their adapted approach has given our business the boost it needed. Their responsiveness and attention to detail allow us to focus on other things with a clear mind.
SIMON CHANG
Simon Chang Concept Inc. Founder
Pickle Creative has a young and dynamic team. Their ideas are creative and they bring a lot of energy to the table. A great experience working with them!''
