case study
Experiential Marketing
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Case study for Swiss Chalet at the National Women’s Show in Toronto
mission
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Swiss Chalet is a Canadian chain of casual restaurants founded in 1954 in Toronto, Ontario. As of 2015, there are over 200 Swiss Chalet restaurants in Canada. They also sell many of their popular products in grocery stores.
Highlight the Swiss Chalet retail range and deliver key messaging through an activation at the National Women’s Show in Toronto by offering an unequaled consumer experience
challenge
In order to stand out from 500 other exhibitors and offer something consumers will hold on to and remember for an extended period of time, we had to think outside of the box. Creating a fun game paired with prizes they can bring home, a raffle they will think about winning for days to come, and humorous entertainment made us one of the most popular booths at the show.
Participants were allowed to play the game only after a ballot coupon was filled and key messaging was delivered. Due to the unique experience, prolonged interaction, branded products they left with, and strategic delivery of information, consumers will still have Swiss Chalet in the back of their minds long after the show is over.
results
15 000
Over 15 000 interactions
And over 30 000 impressions out of the 40 000 attendees
3 000
Over 3 000 contest participations
And over 9 000 prizes distributed over the 3 day event
4
A 4 step key messaging delivery system
A strategy developed to keep the public involved and interested
40-60
A permanent lineup of 40-60 people
Most likely THE most popular booth among all 500 exhibitors
testimony
Melissa Mattucci
National Women's Show
Account Manager
"Out of all 500 exhibitors, it was easily the most interactive and unique booth we've seen. We're amazed with the creativity behind it and honestly think that close to all 40 000 attendees saw the Swiss Chalet booth. We can't wait to work with you guys again!"
