CASE STUDY
SWISS CHALET
Swiss Chalet is a well-established Canadian chain of casual restaurants, founded in 1954 in Toronto, Ontario. Known for its rotisserie chicken and signature Chalet Sauce, Swiss Chalet has grown to include over 200 locations across Canada as of 2015. In addition to their in-restaurant dining experience, they also sell many of their popular products, including their famous sauces and frozen meals, in grocery stores, allowing customers to enjoy a taste of Swiss Chalet at home.
With a focus on quality ingredients and a commitment to creating a welcoming dining experience, Swiss Chalet continues to be a beloved staple in Canadian casual dining.
EXPLORE OTHER PROJECTS
EXPERIENTIAL MARKETING
MANDATE
Highlight the Swiss Chalet retail range and deliver key messaging through an activation at the National Women’s Show in Toronto by offering an unequaled consumer experience among over 500 other exhibitors.
SOLUTION
In order to stand out and offer something consumers will hold on to and remember for an extended period of time, we had to think outside of the box. Creating a fun game paired with prizes they can bring home, a raffle they will think about winning for days to come, and humorous entertainment made us one of the most popular booths at the show.
Due to the unique experience, prolonged interaction, branded products they left with, and strategic delivery of information, consumers will still have Swiss Chalet in the back of their minds long after the show is over.
RESULTS
Consumer interactions and impressions among 40K attendees
30K
3K
10K
50
Contest forms filled out by participants
Prizes distributed over the 3 day event
Average queue time for the most popular kiosk among 500 others
