CASE STUDY
SWISS CHALET
Swiss Chalet is a well-established Canadian chain of casual restaurants, founded in 1954 in Toronto, Ontario. Known for its rotisserie chicken and signature Chalet Sauce, Swiss Chalet has grown to include over 200 locations across Canada as of 2015. In addition to their in-restaurant dining experience, they also sell many of their popular products, including their famous sauces and frozen meals, in grocery stores, allowing customers to enjoy a taste of Swiss Chalet at home.
With a focus on quality ingredients and a commitment to creating a welcoming dining experience, Swiss Chalet continues to be a beloved staple in Canadian casual dining.
- EXPERIENTIAL MARKETING
EXPERIENTIAL MARKETING
MANDATE
Highlight the Swiss Chalet retail range and deliver key messaging through an activation at the National Women’s Show in Toronto by offering an unequaled consumer experience among over 500 other exhibitors.
SOLUTION
In order to stand out and offer something consumers will hold on to and remember for an extended period of time, we had to think outside of the box. Creating a fun game paired with prizes they can bring home, a raffle they will think about winning for days to come, and humorous entertainment made us one of the most popular booths at the show.
Due to the unique experience, prolonged interaction, branded products they left with, and strategic delivery of information, consumers will still have Swiss Chalet in the back of their minds long after the show is over.
30K
Consumer interactions and impressions
among 40K attendees
RESULTS
3K
Contest forms filled out by participants
10K
Prizes distributed over the 3 day event
50
Average queue time for the most popular kiosk among 500 others
SYHAN MORISSET
TVA Sports & LCN Marketing Advisor
Pickle you are my favorite! My words will never be enough to praise your creativity and quality of work that you have shown for our activations. It is rare to meet such dedicated and trustworthy people. Your work ethic and dedication are admirable and have helped advance the brand's goals. On behalf of the TVA Sports team, thank you and see you soon
Isabella D'Ovidio
Sales and Marketing Director
We've had the pleasure of collaborating with Pickle Creative for just under a year now, and the experience has been nothing short of exceptional. Pickle Creative has become an integral part of our marketing team, and we look forward to continuing this fruitful partnership for many more campaigns to come!
PAUL TANGUAY
Director, Sales Operations Strategy
We've worked with Pickle on multiple programs ranging from in-store samplings to trade shows over the last 4 years. They always bring new ideas and creative strategy to the table while surpassing expectations during execution every time. We're very happy to have them on our team and can't wait to work with them on many more projects in the future.
MAUDE GUAY MARLEAU
Project Manager | Social Media
& Public Relations
It’s always a pleasure to work with Pickle Creative. They adapt easily to our needs and always meet all our requirements, even in a short period of time. Very attentive to detail, the quality of the pictures and videos is always impeccable as is their customer service
PETER VENIERIS
Owner
The team listens actively and is always ready to help with creative new ideas. They've adapted their services to two of my businesses in order to give us top quality photography, great social media management that drives consumers to the restaurants as well as useful marketing advice.
SIMON LALONDE
Partner and General Manager
After about 4 years of working with Pickle, it's hard for me to see us working with anyone else. Their adapted approach has given our business the boost it needed. Their responsiveness and attention to detail allow us to focus on other things with a clear mind.
SIMON CHANG
Simon Chang Concept Inc. Founder
Pickle Creative has a young and dynamic team. Their ideas are creative and they bring a lot of energy to the table. A great experience working with them!''
