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Experiential Marketing

Case study for the TVA Sports field activation at National Bank Open 2022

case study

TVA Sports Experiential Marketing


TVA Sports is a Quebec sports television channel belonging to Groupe TVA. It was launched on September 12, 2011 and their headquarters are in Montréal. The channel has become the channel of choice for sports fans with a range of prestigious properties. TVA Sports is the exclusive French broadcaster of the National Hockey League (NHL) in Canada until 2026 and the exclusive French broadcaster of the Montreal Football Club and official broadcaster of MLS since 2017.

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Increase the visibility of TVA Sports as an official media partner of the National Bank Open and promote the TVA Sports Direct application on site through a turnkey field activation that offers fun activities and added value to the tournament attendees.


Activate an original concept that highlights the TVA Sports Direct platform and demonstrates its benefits by sharing key messages and offering the chance to win 1 year of free subscription to consumers. ​


Cement the position of TVA Sports as the official media partner of the National Bank Open with spectators and tournament employees. ​


Provide a memorable experience for attendees by hosting engaging interactive activities that will leave them with a positive memory of the brand while providing them with promotional goods to take home. ​


Obtain as many entries as possible for the TVA Sports Direct contest to collect data from potential customers before the application platform changes on September 1st.



Ticket holders

12 000 more than the tournament record in 2019


Booth Impressions 

Among 237,158 ticket holders


Contest entries

Collected via QR code and iPads


Promotional items distributed

2,000 stress balls, 800 pens, 450 backpacks and 195 pairs of headphones


Syhan Morisset

TVA Sports & LCN Marketing Advisor

"Pickle you are my favorite! My words will never be enough to praise your creativity and quality of work that you have shown for our activations. It is rare to meet such dedicated and trustworthy people. Your work ethic and dedication are admirable and have helped advance the brand's goals. On behalf of the TVA Sports team, thank you and see you soon."

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