CASE STUDY
TVA SPORTS
TVA Sports is a Quebec sports television channel belonging to Groupe TVA. It was launched on September 12th, 2011 and their headquarters are in Montréal. The channel has become the channel of choice for sports fans with a range of prestigious properties.
TVA Sports is the exclusive French broadcaster of the National Hockey League (NHL) in Canada until 2026 and the exclusive French broadcaster of the Montreal Football Club and official broadcaster of MLS since 2017.
- EXPERIENTIAL MARKETING
EXPERIENTIAL MARKETING
MANDATE
To Increase the visibility of TVA Sports as an official media partner of the National Bank Open and promote the TVA Sports application on site through a turnkey field activation that offers fun activities and added value to the tournament attendees during 3 consecutive years in 2022, 2023 and 2024.
SOLUTION
To activate original concepts that highlighted the TVA Sports app while solidifying TVA Sports’ position as the official media partner of the National Bank Open with spectators and tournament staff, a booth was created that stood out year after year.
Featuring evolving interactive games and screens, it kept visitors engaged and interested. Tennis fans loved the experience, and there was always a line to play at the booth every year.
700K
Ticket holders in 2022, 2023 and 2024 combined
RESULTS
150K
Booth impressions in 2022, 2023 and 2024 combined
15K
Contest entries and app downloads
10K
Promotional items distributed to participants
SYHAN MORISSET
TVA Sports & LCN Marketing Advisor
Pickle you are my favorite! My words will never be enough to praise your creativity and quality of work that you have shown for our activations. It is rare to meet such dedicated and trustworthy people. Your work ethic and dedication are admirable and have helped advance the brand's goals. On behalf of the TVA Sports team, thank you and see you soon
Isabella D'Ovidio
Sales and Marketing Director
We've had the pleasure of collaborating with Pickle Creative for just under a year now, and the experience has been nothing short of exceptional. Pickle Creative has become an integral part of our marketing team, and we look forward to continuing this fruitful partnership for many more campaigns to come!
PAUL TANGUAY
Director, Sales Operations Strategy
We've worked with Pickle on multiple programs ranging from in-store samplings to trade shows over the last 4 years. They always bring new ideas and creative strategy to the table while surpassing expectations during execution every time. We're very happy to have them on our team and can't wait to work with them on many more projects in the future.
MAUDE GUAY MARLEAU
Project Manager | Social Media
& Public Relations
It’s always a pleasure to work with Pickle Creative. They adapt easily to our needs and always meet all our requirements, even in a short period of time. Very attentive to detail, the quality of the pictures and videos is always impeccable as is their customer service
PETER VENIERIS
Owner
The team listens actively and is always ready to help with creative new ideas. They've adapted their services to two of my businesses in order to give us top quality photography, great social media management that drives consumers to the restaurants as well as useful marketing advice.
SIMON LALONDE
Partner and General Manager
After about 4 years of working with Pickle, it's hard for me to see us working with anyone else. Their adapted approach has given our business the boost it needed. Their responsiveness and attention to detail allow us to focus on other things with a clear mind.
SIMON CHANG
Simon Chang Concept Inc. Founder
Pickle Creative has a young and dynamic team. Their ideas are creative and they bring a lot of energy to the table. A great experience working with them!''
