CASE STUDY
BOUSTAN
Boustan began its journey in Montreal's downtown, quickly establishing itself as a local favorite. After opening its first location on Crescent Street, the brand has grown exponentially over the past 25 years. Today, with more than 65 locations across Quebec, Ontario, and even New Brunswick, Boustan continues to expand, showing no signs of slowing down. Known for its delicious shawarma, it has become a go-to destination for food lovers seeking authentic Middle Eastern flavors.
- DIGITAL MARKETING
- MEDIA PRODUCTION
- GRAPHIC DESIGN
- OTHER SERVICES
DIGITAL MARKETING & MORE
MANDATE
Boustan wanted to increase their brand’s visibility and engagement across social media platforms. The goal was to create compelling, consistent content that resonates with the target audience and drives interaction. Boustan was looking for a strategic approach to elevate their social media presence, gain followers, and ultimately convert that engagement into tangible results (sales, awareness, etc.).
SOLUTION
To boost Boustan's brand visibility and engagement on social media, Pickle created a tailored content strategy with high-quality visuals, videos, and interactive posts while leveraging paid ads and influencer partnerships. By consistently posting engaging content and tracking performance, we managed to drive awareness, increase followers, and convert interactions into sales and long-term brand loyalty.
20K
Followers gained across platforms over a one year span
RESULTS
8M
In potential customers reached across platforms
1.1K
pictures, videos and designs produced by our team
100
Over 50 successful campaigns and collaborations
SYHAN MORISSET
TVA Sports & LCN Marketing Advisor
Pickle you are my favorite! My words will never be enough to praise your creativity and quality of work that you have shown for our activations. It is rare to meet such dedicated and trustworthy people. Your work ethic and dedication are admirable and have helped advance the brand's goals. On behalf of the TVA Sports team, thank you and see you soon
Isabella D'Ovidio
Sales and Marketing Director
We've had the pleasure of collaborating with Pickle Creative for just under a year now, and the experience has been nothing short of exceptional. Pickle Creative has become an integral part of our marketing team, and we look forward to continuing this fruitful partnership for many more campaigns to come!
PAUL TANGUAY
Director, Sales Operations Strategy
We've worked with Pickle on multiple programs ranging from in-store samplings to trade shows over the last 4 years. They always bring new ideas and creative strategy to the table while surpassing expectations during execution every time. We're very happy to have them on our team and can't wait to work with them on many more projects in the future.
MAUDE GUAY MARLEAU
Project Manager | Social Media
& Public Relations
It’s always a pleasure to work with Pickle Creative. They adapt easily to our needs and always meet all our requirements, even in a short period of time. Very attentive to detail, the quality of the pictures and videos is always impeccable as is their customer service
PETER VENIERIS
Owner
The team listens actively and is always ready to help with creative new ideas. They've adapted their services to two of my businesses in order to give us top quality photography, great social media management that drives consumers to the restaurants as well as useful marketing advice.
SIMON LALONDE
Partner and General Manager
After about 4 years of working with Pickle, it's hard for me to see us working with anyone else. Their adapted approach has given our business the boost it needed. Their responsiveness and attention to detail allow us to focus on other things with a clear mind.
SIMON CHANG
Simon Chang Concept Inc. Founder
Pickle Creative has a young and dynamic team. Their ideas are creative and they bring a lot of energy to the table. A great experience working with them!''
