BOUSTAN
CASE STUDY
Boustan began its journey in Montreal's downtown, quickly establishing itself as a local favorite. After opening its first location on Crescent Street, the brand has grown exponentially over the past 25 years. Today, with more than 65 locations across Quebec, Ontario, and even New Brunswick, Boustan continues to expand, showing no signs of slowing down. Known for its delicious shawarma, it has become a go-to destination for food lovers seeking authentic Middle Eastern flavors.
DIGITAL MARKETING
MANDATE
Boustan wanted to increase their brand’s visibility and engagement across social media platforms. The goal was to create compelling, consistent content that resonates with the target audience and drives interaction. Boustan was looking for a strategic approach to elevate their social media presence, gain followers, and ultimately convert that engagement into tangible results (sales, awareness, etc.).
SOLUTION
To boost Boustan's brand visibility and engagement on social media, Pickle created a tailored content strategy with high-quality visuals, videos, and interactive posts while leveraging paid ads and influencer partnerships. By consistently posting engaging content and tracking performance, we managed to drive awareness, increase followers, and convert interactions into sales and long-term brand loyalty.
RESULTS
Followers gained across platforms over a one year span
20K
8M
1.1K
50
In potential customer reached across platforms
Pictures, videos and designs produced by our team
Over 50 successful campaigns and collaborations
EXPERIENTIAL MARKETING
2024 FESTIVALS - MANDATE
Boustan aimed to maximize its presence at three major events: International des Montgolfières, Festivent, and Les Premiers Vendredis. The goal was to strengthen its connection with consumers and make a lasting impression through direct brand experiences.
SOLUTION
Pickle managed the activation from A to Z, handling planning, logistics, promotional materials, and the brand ambassador team. On-site, food sales, game activations, and contests drew crowds, generated product trials, and left a memorable impression that translated into brand awareness and purchase intent.
RESULTS
Impressions from the kiosk spread across the 3 festivals
225K
8.6K
Participants in the Plinko game during all 3 festivals
1.6K
Gift cards distributed during the 3 festivals
VARIOUS EVENTS
Boustan wanted to create more opportunities to connect with its consumers and strengthen its brand image. Pickle executed various activations, including franchise openings, product launches, and sporting events, with a tailored strategy, skilled brand ambassadors, and targeted promotional materials. Each event became an engaging experience that generated visibility, product trials, and customer loyalty.
MEDIA PRODUCTION
GRAPHIC DESIGN
