CASE STUDY

TVA SPORTS

TVA Sports is a Quebec sports television channel belonging to Groupe TVA. It was launched on September 12th, 2011 and their headquarters are in Montréal. The channel has become the channel of choice for sports fans with a range of prestigious properties.

TVA Sports is the exclusive French broadcaster of the National Hockey League (NHL) in Canada until 2026 and the exclusive French broadcaster of the Montreal Football Club and official broadcaster of MLS since 2017.

EXPERIENTIAL MARKETING

EXPERIENTIAL MARKETING

MANDATE

To Increase the visibility of TVA Sports as an official media partner of the National Bank Open and promote the TVA Sports application on site through a turnkey field activation that offers fun activities and added value to the tournament attendees during 3 consecutive years in 2022, 2023 and 2024.

SOLUTION

To activate original concepts that highlighted the TVA Sports app while solidifying TVA Sports’ position as the official media partner of the National Bank Open with spectators and tournament staff, a booth was created that stood out year after year.

Featuring evolving interactive games and screens, it kept visitors engaged and interested. Tennis fans loved the experience, and there was always a line to play at the booth every year.