TECCART
CASE STUDY
Located in Montreal, Institut Teccart is renowned for its technical and pre-university programs that combine theory with hands-on learning. For decades, it has supported students in achieving their goals, whether entering the job market quickly or pursuing university studies.
Today, Teccart offers a wide range of on-campus and online programs, standing out for the quality of its education and its commitment to student success.
DIGITAL MARKETING
MANDATE
Institut Teccart aimed to increase its online visibility and promote its academic programs to a targeted audience. The goal was to attract new students by showcasing the school’s educational offerings across social media platforms.
SOLUTION
Pickle implemented a dynamic content strategy combining Meta ads, informative infographics, and monthly photoshoots featuring both photos and reels. This approach showcased the programs in an engaging way, increased social media engagement, and strengthened the institute’s brand awareness among potential students.
RESULTS
Impressions on Facebook and on Instagram
20M
50K
108K
285+
Clicks to the website
Followers on Facebook
Followers on Instagram
EXPERIENTIAL MARKETING
Institut Teccart entrusted us with organizing dynamic experiential activations, including a booth featuring an interactive Plinko game during the open house events. We also contributed to the success of the PM Festif, a unique event held in the school’s parking lot, by creating a fun atmosphere with contests, promotional items, and engaging activities. These initiatives attracted students, encouraged participation, and strengthened their connection to the institution.
PM FESTIF
OPEN HOUSE EVENT
RESULTS
Followers gained across platforms over a one year span
20K
8M
1.1K
50
In potential customer reached across platforms
pictures, videos and designs produced by our team
Over 50 successful campaigns and collaborations
MEDIA PRODUCTION
GRAPHIC DESIGN
