Rustica X Pickle | Experiential marketing

CASE STUDY

RUSTICA

Rustica Foods, a family business founded in 2000, is a leader in the production of high-quality pizza and focaccia. Rooted in a rich tradition that dates back to 1958 in Montreal, the company expertly blends time-honored methods with modern innovation to serve a variety of markets.

With state-of-the-art facilities, Rustica Foods is committed to producing both fresh and frozen products that consistently meet the highest standards of quality. Their dedication to craftsmanship and excellence has earned them a trusted reputation in the food industry, ensuring that each product is crafted with care and precision for the best taste and experience.

Experiential Marketing

Digital Marketing

Media Production

Graphic Design

EXPERIENTIAL MARKETING

Mandate

Rustica Foods aimed to enhance its visibility on social media and strengthen its connection with customers by sharing engaging content that reflects its story, values, and culture. The mandate was clear : bring the same level of dedication to Rustica Foods' online presence as it does to its products, developing a strategic plan to create compelling content that elevates the brand and fosters deeper engagement.

Solution

To elevate the Rustica Foods brand, Pickle implemented a strategic plan focused on consistency and quality, producing high-quality photos, videos, and infographics while managing targeted ad campaigns to keep the brand top of mind. By continuously monitoring results and adapting the approach, we successfully increased engagement, grew the follower base, and introduced Rustica Foods to a wider audience, boosting both brand awareness and customer loyalty.

RESULTS

8.5K

Samples distributed over 6 weeks

25K

Meaningful consumer interactions

3.2K

Sales in total for an average of 58 per activation

37%

Conversion rate meaning over 1/3 samples was a sale

DIGITAL MARKETING

Mandate

Rustica Foods aimed to enhance its visibility on social media and strengthen its connection with customers by sharing engaging content that reflects its story, values, and culture. The mandate was clear : bring the same level of dedication to Rustica Foods' online presence as it does to its products, developing a strategic plan to create compelling content that elevates the brand and fosters deeper engagement.

Solution

To elevate the Rustica Foods brand, Pickle implemented a strategic plan focused on consistency and quality, producing high-quality photos, videos, and infographics while managing targeted ad campaigns to keep the brand top of mind. By continuously monitoring results and adapting the approach, we successfully increased engagement, grew the follower base, and introduced Rustica Foods to a wider audience, boosting both brand awareness and customer loyalty.