Rustica X Pickle | Experiential marketing

CASE STUDY

RUSTICA

Rustica Foods, a family business founded in 2000, is a leader in the production of high-quality pizza and focaccia. Rooted in a rich tradition that dates back to 1958 in Montreal, the company expertly blends time-honored methods with modern innovation to serve a variety of markets.

With state-of-the-art facilities, Rustica Foods is committed to producing both fresh and frozen products that consistently meet the highest standards of quality. Their dedication to craftsmanship and excellence has earned them a trusted reputation in the food industry, ensuring that each product is crafted with care and precision for the best taste and experience.

Experiential Marketing

Digital Marketing

Media Production

Graphic Design

EXPERIENTIAL MARKETING

Mandate

The objective was to position Rustica at the heart of one of the biggest cultural moments in Quebec by creating a memorable brand activation that connected directly with fans through community, celebration and pizza. We also wanted to promote the brand and a new product to increase the sales.

Solution

Distribute Rustica $2 off coupons and individual 125g Costco tomato pizzas to Canadiens fans gathered around the Bell Centre during the outdoor watch party for game #4. We also gave out pizzas in front of Costco's to give visibility to a new product and the brand in front of a point of sale.

RESULTS

1.2K

Distributed coupons

500

Meaningful consumer interactions

18k

Impressions

5

Positive customer reviews filmed for social media

DIGITAL MARKETING

Mandate

Rustica Foods aimed to enhance its visibility on social media and strengthen its connection with customers by sharing engaging content that reflects its story, values, and culture. The mandate was clear : bring the same level of dedication to Rustica Foods' online presence as it does to its products, developing a strategic plan to create compelling content that elevates the brand and fosters deeper engagement.

Solution

To elevate the Rustica Foods brand, Pickle implemented a strategic plan focused on consistency and quality, producing high-quality photos, videos, and infographics while managing targeted ad campaigns to keep the brand top of mind. By continuously monitoring results and adapting the approach, we successfully increased engagement, grew the follower base, and introduced Rustica Foods to a wider audience, boosting both brand awareness and customer loyalty.