Rustica X Pickle | Experiential marketing

CASE STUDY

INSTITUT TECCART

Located in Montreal and in Brossard, Institut Teccart is renowned for its technical and pre-university programs that combine theory with hands-on learning. For decades, it has supported students in achieving their goals, whether entering the job market quickly or pursuing university studies.

Today, Teccart offers a wide range of on-campus and online programs, standing out for the quality of its education and its commitment to student success.

Experiential Marketing

Digital Marketing

Media Production

Graphic Design

EXPERIENTIAL MARKETING

Mandate

Institut Teccart entrusted us with organizing dynamic experiential activations, including a booth featuring an interactive Plinko game during the open house events. We also contributed to the success of the PM Festif, a unique event held in the school’s parking lot, by creating a fun atmosphere with contests, promotional items, and engaging activities. These initiatives attracted students, encouraged participation, and strengthened their connection to the institution.

RESULTS

82

Google reviews, mostly very positive

205

Answers to the online form

3.6

Google rating, increasing it from the 3.2 before the event

3

Prizes of 100$ pre-paid cards

DIGITAL MARKETING

Mandate

Institut Teccart aimed to increase its online visibility and promote its academic programs to a targeted audience. The goal was to attract new students by showcasing the school’s educational offerings across social media platforms.

Solution

Pickle implemented a dynamic content strategy combining Meta ads, informative infographics, and monthly photoshoots featuring both photos and reels. This approach showcased the programs in an engaging way, increased social media engagement, and strengthened the institute’s brand awareness among potential students.