Rustica X Pickle | Experiential marketing

CASE STUDY

BOUSTAN

Boustan began its journey in Montreal's downtown, quickly establishing itself as a local favorite. After opening its first location on Crescent Street, the brand has grown exponentially over the past 25 years. Today, with more than 65 locations across Quebec, Ontario, and even New Brunswick, Boustan continues to expand, showing no signs of slowing down. Known for its delicious shawarma, it has become a go-to destination for food lovers seeking authentic Middle Eastern flavors.

Experiential Marketing

Digital Marketing

Media Production

Graphic Design

EXPERIENTIAL MARKETING

Mandate

Boustan aimed to maximize its presence at three major festivals: International des Montgolfières, Festivent, and Les Premiers Vendredis. The goal was to strengthen the connection with their consumers through impactful brand experiences. We managed the activation from A to Z, including planning, logistics, promotional materials, and the ambassador team. On-site food sales, interactive games, and giveaways attracted crowds, generated product trials, and left a memorable impression that translated into brand awareness and purchase intent.

2024 Festivals

RESULTS

1.6k

225K

Impressions from the kiosk spread across the 3 festivals

8.6K

Participants in the Plinko game during all 3 festivals

Gift cards distributed during the 3 festivals

Various events

Boustan wanted to create more opportunities to connect with its consumers and strengthen its brand image. Pickle executed various activations, including franchise openings, product launches, and sporting events, with a tailored strategy, skilled brand ambassadors, and targeted promotional materials. Each event became an engaging experience that generated visibility, product trials, and customer loyalty.

DIGITAL MARKETING

Mandate

Boustan souhaitait renforcer la visibilité et l'engagement de sa marque sur les réseaux sociaux. L'objectif était de créer un contenu à la fois captivant et cohérent, résonnant avec son public cible et incitant à l'interaction. La marque cherchait à adopter une approche stratégique pour accroître sa présence en ligne, attirer de nouveaux abonnés et, en fin de compte, transformer cet engagement en résultats concrets (ventes, notoriété, etc.).

Solution

Pour renforcer la visibilité de la marque Boustan et stimuler l'engagement sur les réseaux sociaux, Pickle a conçu une stratégie de contenu sur mesure, alliant visuels, vidéos et publications interactives de haute qualité. En exploitant également les publicités payantes et les collaborations avec des influenceurs, nous avons régulièrement diffusé du contenu captivant et suivi de près les performances. Cette approche a permis d’accroître la notoriété de la marque, d’augmenter le nombre d’abonnés et de convertir les interactions en ventes, tout en favorisant la fidélité à long terme.